Design and Strategy with Innovation
Senior Product Designer focused on complex platforms, fintech, and enterprise systems. I design scalable solutions that drive business growth and improve user experience at global scale.
Experience leading end-to-end design across fintech, AI, and global transformation programs, from discovery to delivery, aligning business, technology, and user needs.
About Me
- Fintech and financial platforms
- Enterprise and B2B systems
- Data-heavy and complex workflows
- Design systems
- Global product environments
- AI-powered and innovation-driven experiences
Hi
I am
Marcelo Pampanini
I’m a Senior Product Designer with over 9 years of experience designing complex digital products across fintech, enterprise, and B2B platforms. My work focuses on transforming business challenges into scalable, user-centered solutions that create measurable impact.
I collaborate closely with product, engineering, and leadership teams to define strategy, drive discovery, and deliver high-quality experiences. I have experience working in global environments, supporting large transformation programs, and designing products used across multiple countries.
My approach combines design thinking, business strategy, and data-driven decision-making to build products that are intuitive, scalable, and aligned with organizational goals.
Work Experience
Senior Product Designer @Zup Innovation / Itaú
Senior Product Designer @Facily
UI/UX Designer @Venturus / Apple
UI/UX Designer @Assertiva
Education
Digital Product Leadership @TERA
Product Discovery @PM3 School
UX Strategy @MIAMI AD School
Bachelor's in Advertising @PUC Campinas
Tools and Skills
Figma
Maze
Notion
Figjam
Adobe Softwares
Product Discovery
Research and Prototyping
Problem Solving
Cross-functional Collaboration
Ownership
Years as
Product Designer
Years as
Visual Designer
What I love to do
Product Design
Visual Design
AI technology
Leadership and collaboration
Contact
Feel free to send me a message to talk more about myself.